Artists, let’s face it: The way you share your work has a big impact on whether that collector or curator decides to invest further in your career.
But without the right tools, it’s tough to make a good first impression: maybe you’ve sent clients to your website where they have to scroll and click to find your most recent pieces, or maybe you’ve sent them a file sharing link that takes them to a disorganized folder of images with names like DSC9255.jpg. That's not the takeaway you want to leave someone with who's already interested in your work.
That’s where Artwork Archive’s Private Rooms shine.
Private Rooms are curated landing pages that let you include all the information a collector needs to make an informed decision, along with hi-res images, project descriptions, and much more.
Sleek Private Rooms show off your portfolio in style and give collectors all the information they need to support your work. Explore an example room.
Creating a room is as simple as selecting the pieces you want to include, adding any additional info you might want to share, and copying the link for your recipient. It’s dead simple, and for 2026, we’ve fully updated Private Rooms with more features, more customization, and a beautiful new look that will impress collectors.
Want to learn how artists are using Private Rooms to share their work and grow their careers? Read on to hear from 10 artists on what makes Private Rooms the right choice for them.
Pitching Galleries and Curators With Private Rooms
Shawn Marshall is an architect-turned-collage artist who uses Private Rooms as the ultimate pitch deck:
“My absolute favorite feature is the Private Rooms. When I’m pitching to a gallery or applying for a show, I can send a single, professional link that acts as a custom digital exhibition. Since all my data (pricing, dimensions, and materials), is already in the system, I only have to enter it once. It completely eliminates the repetitive task of re-typing specs every time I want to share my work. It’s a seamless way to give curators everything they need in one beautiful, organized space.”
When you have all your art details logged in Artwork Archive, your Private Rooms automatically populate with correct information every time—without the double-entry.
Over his decades-long career, Jimmy Longoria has created more work than any single email could hold. When a curator wants to see all of it, he needs a way to show the full arc at once. He shares how he used Private Rooms to make a recent exhibition possible:
“When a public space curator was planning a large gallery exhibition spanning multiple dimensions of my work, I organized a Private Room by medium, chronology, and content. The scale of the exhibition was enormous, but thanks to the Private Room, individual pieces could move directly from storage to the delivery van without unnecessary handling, reducing risk of damage. Additionally, all the information from the Private Room easily translated into labels, the exhibition catalog, and even preview materials for videographers documenting the show.”
Pro-Tip: Use Private Rooms to Impress Collectors
The next time you have a new body of work to share, try sending a newsletter just to your collectors with a Private Room showcasing the project. It's an easy way to make your collectors feel like insiders, and it might lead to sales that wouldn't have happened otherwise.
Using Private Rooms to Curate Work on Your Own Terms
Painter and sculptor Karen Kuo says that the sorting and filtering that Private Rooms makes possible was actually what convinced her to sign up for Artwork Archive:
“Being able to sort works by medium, series, or project type, and then tailor a viewing experience for specific people, was a game changer. I care a lot about making the experience of seeing my work feel smooth and intentional, and these tools make it easy to send the right work to the right people without overwhelming them.”
Want to see how to select and sort your pieces in a Private Room? Check out our in-depth guide to get started.
Painter Sussi Hodel says that Private Rooms are her favorite Artwork Archive feature right now. Private Rooms make it so easy for her to customize artwork selections for her longtime collectors, even before the pieces make their way onto her website:
“I appreciate that it allows me to organize selected works by theme and share them with specific collectors before making them public. For me, this creates a more thoughtful and professional way of presenting my work while also helping me stay organized behind the scenes.”
Make Your First Impression Count
Before a collector sees a single piece, they see your Private Room's header image and room name. Choose an image that sets the tone for the collection, and name the room something specific to the recipient or the body of work. It's a small detail that makes the room feel considered and intentional.
Using Private Rooms to Build Personal Relationships With Collectors
One day early in her career, April Werle needed the exact dimensions for a painting she had recently sold—but she realized she hadn’t documented it before the piece had left her studio. That’s when she decided to get serious about documenting and inventorying her artwork, and it led her to Artwork Archive. Once she started using the platform, she discovered how much easier it made her sales process as well:
“For collectors inquiring about my work, I use the Private Rooms to create a list of works that are specific to them. I think it adds a personal touch to create a room with their name on it and a password so they know it’s just theirs.”
Add a Passphrase for an Extra Layer of Trust
A passphrase on your Private Room turns a standard link into a custom experience built for one person. Add one whenever you're sharing new or unreleased pieces, and give collectors a feeling of exclusivity.
“I love Private Rooms,” Krista Reuter says. The paper artist really values how Private Rooms streamline the way collectors interact with her work:
“It gives them a beautiful and convenient platform (with all the necessary info) so they can make informed decisions on which pieces they feel are right for their gallery or home/business. This eliminates the need for them to search through pages of images on a website or scrolling down an email chain.”
Painter Priya Vadhyar’s collectors have helped her achieve her goals as an artist, and she wanted to find a way to reward that support. Private Rooms made it possible:
“Last year I released a collection of little paintings for the holidays, and I created a Private Room exclusively for my email list so that they had access to these new pieces before I released the collection on Instagram. I was able to offer something exclusive to a group of people who support my work in more ways than one.”
Using Private Rooms to Speed Up the Sales Conversation
Miguel Rodríguez Sepúlveda’s sculptures bristle with machetes, one of his favorite motifs that he reuses in a lot of his works. So it’s not surprising that he uses Private Rooms to cut to the heart of his interactions with collectors:
“Private Rooms are extremely helpful. They allow me to easily share a link and update the selection of works as I discuss them with the recipient. It’s a huge time- and effort-saver, letting me focus on the conversation itself—which I really value.”
Melissa English Campbell’s fiber artworks are amazing to behold: inventive, vibrant weavings that invite deep looking. But without a convenient way to share her work, she was struggling to convey just how beautiful these pieces are. That’s when she found Artwork Archive:
“I was drawn to Artwork Archive because of the Private Viewing Room feature. Previously, I had been putting slide decks together and sending links or PDFs. Private Rooms let me build curated spaces with links to more images and details about the work. I was looking for better interactions with curators, and this tool made a difference.”
Mixed media artist Randy Purcell has been using Artwork Archive for 10 years, and over that time he has found one of the secret super powers of using Private Rooms is that it conveys to all your clients that you are the professional, organized artist that you truly are:
“Galleries and customers are shocked when I respond with info so fast. All I have to do is create a Private Room of those paintings and send a link.”
Stop using confusing file-upload services or difficult-to-update websites to share your work.
A Private Room takes minutes to set up and gives every collector and curator a customized, easy-to-navigate experience of your work. Try Artwork Archive free for 14 days and see how your pieces look with the presentation they deserve.
