In 2015 Peter Seltzer was in Japan and became absolutely enthralled by the process of wood block printing. To see singular color layers added upon each other to create a whole image left an indelible impression. He also saw a range of intricate papercrafts and decided that he would bring this style of crafts back to his hometown of New Orleans. Seltzer quickly determined that the key to the process was in using a computer controlled laser to cut and etch cardboard. In 2017 he created his first prototype by layering cardboard and using the laser to cut or etch the surface.
Seltzer is also the Executive Director of a health career vocational training program in New Orleans and proudly maintains his status as a Nationally Registered Paramedic. He serves on the board for the Louisiana Association of Emergency Medical Technicians, the Jewish Federation of Greater New Orleans, and the Louisiana Crafts Guild.