Exactly what to send in your artist newsletter.

If social media disappeared tomorrow, would you still have a direct line to your audience?

Platforms change. Accounts get hacked. Algorithms shift. And an email list gives you something no social media platform can: direct, reliable access to the people who care about your work.

Even if you have zero subscribers. Even if you feel like, “I don’t know what to write.” Even if you’re convinced no one will sign up, start one anyway.

The hardest part of running an email list is knowing what to send. So here’s six months done for you. Twelve emails, mapped month by month, from your welcome email to your mid-year reflection.