A short guide to using social media effectively for your art business.

Choosing the Right Platform

Each platform is so different—from how you use it, to when you are expected to post, it can feel like you need to master every single site. The thing is, you don’t have to do it all! Depending on your art business, your personality, and who you are trying to reach, some social media channels are going to be better suited for you than others. This guide will help you decide which ones are worth your time. 

 

Defining a Strategy and an Authentic Brand

When you’re ready to turn your art into a business, the same approach holds true for you as it does for any business: you need to develop a strong brand that will drive your marketing plans. But, you still want to remain human in the whole process. 

The way you go about talking about your artwork to an audience determines your success in maintaining a fan base and establishing new ones. 

This guide outlines tips and advice on how artists can get started in the rapidly expanding online visual art market—and how to keep your own voice while doing so.

Building a Presence and Growing Your Audience

So, how does an artist turn their Instagram feed into another revenue stream?

This guide goes over ways to attract more followers and make Instagram more profitable for your art business.

While the internet is filled with tips and tricks to grow your followers, most are either geared toward already large accounts, or they ignore the fact that not all followers are created equal. We go over how to get started and build a largely engaged audience that actually wants to buy your artwork.